This launch is the latest in a series of 7-Eleven private label products.
Mathilde Touvier, Head of the EREN team and Principle Investigator of the NutriNet-Santé cohort, told NutritionInsight. Sugary drinks are convincingly associated with the risk of obesity, which in turn, is recognized as a strong risk factor for many cancer sites,” Eloi Chazelas and Dr. “The deleterious impact of sugary drinks on cardio-metabolic health is well established. However, 39 percent of consumers expect a natural product to be low in sugar.Īdditionally, sugary drinks may increase the overall risk of cancer, according to a recent sugar study. Products with this type of positioning accounted for 29 percent of global new food and beverage launches in 2017. Innova Market Insights reports a 13 percent CAGR in food and beverage launches with a “clean label” claim (Global, 2013-2017). Consumers are increasingly looking for recognizable ingredients and turning away from hard to pronounce ones.
The use of real sugar and stevia potentially allows the drinks to tap into the clean label and natural trend. Additionally, the drink contains sodium, potassium, calcium and magnesium, while other national isotonic drinks may only contain two of these minerals that are lost during exercise. They are sweetened with stevia and real sugar, containing 15 grams of sugar and 60 calories per serving or 150 calories per 28-ounce bottle. The drinks are available exclusively at 7‑Eleven stores and are available in lemonade, orange mango, cucumber mint, and guava splash flavors. This release comes as 7-Eleven continues to build its private brand beverage lineup. 7-Select Replenish contains 100 percent of the daily values of vitamins A, E, Niacin (B3), B5 and Pantothenic Acid (B6) per 12-ounce serving. Convenience store chain 7-Eleven is launching a new sports drink that contains no artificial sweeteners or high-fructose corn syrup.
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